Information for Administrators

Why offer German?

For students today, the study of German is essential in many fields. 95 million people speak German as a native or official language in five European countries: the Federal Republic of Germany, Austria, Switzerland (46% speak German), Liechtenstein, and Luxembourg. Over 25 million people around the world study German as a second language.

For German teachers, the American Association of Teachers of German and the Goethe-Institut offer a number of outstanding professional development opportunities to ensure that German teachers offer high-quality, standards-based instruction that contributes to the mission of your school and school district.

For schools and schools district, German teachers provide instruction that fosters language acquisition as well as cultural knowledge of the cultures of the German-speaking world. In addition, German curricula offer multiple opportunities to teach across disciplines, including teaching German via STEM, addressing big picture questions, fostering life-long learning, and honing study and test taking skills that benefit students in their academic and professional lives beyond the German classroom.

Here are some reasons why learning German is so attractive:

Economy and Global Trade
Knowledge of German increases your job opportunities with German and foreign companies in the US and abroad. Proficiency in German helps you to function productively for an employer with global business connections.


A few facts highlight the significance of US-German economic relations: EU Member States are collectively the United States’ biggest trading partner, and Germany, as Europe’s largest economy, is at the heart of that relationship. After China and the United States, Germany is the world’s third-largest exporter. U.S. affiliates of German firms employ over 692,000 U.S. workers. (Source: BMW Spartanburg is the leading US automotive exporter by value. (Source: US Department of Commerce, Given this context, German is considered to be one of the two most important languages in international business. An employee’s ability to communicate in the language of the employer is essential. Understanding foreign business practices is crucial to success in the international marketplace.

Study Abroad, Student Exchange, and Work in Germany
Knowledge of German increases your opportunities to study and work in Germany and to participate in exchange programs.

A wide range of exchange programs exists for both school and university students and for professionals between the US and Germany. Many of those programs are either free of charge or provide scholarships. They provide high quality programs of study, professional development opportunities and expand one’s horizon, fostering life-long learning and personal connections across linguistic and cultural boundaries. Work visas are offered to skilled workers and professionals.

Teach German
Knowledge of German allows you to embark on a teaching career.

German teacher shortages often result in program closures. Becoming a teacher, and teaching German is a viable and highly rewarding career choice.

Tourism, Travel, and Hospitality Industry:
Knowledge of German increases your job opportunities in the hospitality industry in the US and abroad and provides you with cultural understanding vital to enhance your interactions with German speakers, including on your own travel to German-speaking countries.

Tourists from German-speaking countries travel wide and far. They appreciate encountering German-speaking staff and tour guides. Speaking German provides you with a deeper insight and promotes cultural understanding and cross-cultural dialogue. German is widely spoken in Europe, facilitating your own travels.

The Arts:
Knowledge of German allows you to access art and to join a vibrant global art scene, whether you are an art connoisseur or an artist.

German is the language of Goethe, Kafka, Mozart, Bach, and Beethoven. Indulge in reading and/or listening to their works in their original language. Germany provides a stimulating and supportive environment for all artists.

How can you get involved with SPARK for German?
Email us! We are happy to support you and your school district to offer high-quality German instruction for all students!

German is for ALL

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Please stay tuned for more information as we continue to roll out the program to additional regions in the US.